Rebranding an existing or a future mode of transportation.
Branding Motion

In my senior year in school, I was asked to redesign or create branding for a transportation company.

My Vision for The Rebrand

I chose to go ahead with one of Airbus' future brand Maverick, a plane prototype that the airspace company's future lab has been working on for several years that would be more fuel-efficient and (perhaps) spacious. I created the branding, keeping in mind the motion of taking off and using the negative space of a simple three vertical lines, which makes the letter "M" and the triangle, which represents the shape of the aircraft.

Design Pillars

  • Focusing on the motion of a flight taking off.
  • Keeping the design simple minimal.
  • Use of the negative space.
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